When Tik Tok became one of the most popular apps in the country, many in the entertainment world questioned whether it was an accurate representation of “young talent” on social media. Many Instagram, Youtube, and Facebook stars have had to rely on developing original content in order to secure views, but one of the most famous Tik Tok stars Charlie D’Amelia has proven that entertainment will always be a changing art form.
Tik Tok currently has over 1 Billion users, making it not only one of the most popular apps in the world but also one of the most popular apps in history. Many apps you see on the front page of Google Play or the Apple App Store are doing something right to earn their place at the top.
Having such a massive reach has it’s advantages. Tiktok’s popularity is symbiotic, when you are known as a “Tik Tok star”, companies like Dunkin, Starbucks, Walmart, Cadillac and more multi billion dollar businesses are knocking on your door looking to strike a deal for mutual benefit. Basically, Tiktok gives you a platform to gain popularity, and in return you drive more revenue and attention to the app itself.
Tik Tok gives younger people another platform, like YouTube, to express themselves. That being said, stardom on such a world famous app can have it’s dangers. No matter how silly, vulgar, or inappropriate content is, if it’s popular, the general public will drive up the hits for it. Popular content is not always the mark of good art, so putting in effort to create this material can come at a cost. Most influencers and online professionals will tell you the same thing “it’s much more work than you think it is”.
Because of Tiktok analytics and other social media platforms methods, you have to constantly be pushing out content to stay relevant in an incredibly fast paced, changing digital landscape. Tik tok videos are usually short, so creating 1 video week or month simply won’t cut it. If you end up striking it big on the platform, no matter how many views you got the first time won’t last long. You’ll need to create dozens of videos every week that pertain to your audience. This takes an understanding of target market, analytics and their relevance for sponsorship deals with large companies, and how to gain a following as well as maintain it.
All of these strategies take tremendous effort, skill, and planning. It’s important to remember the power an app like Tik Tok has, while respecting that even the stars have to work hard to stay relevant, no matter the content.
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